Basic Marketing Research (4th Edition)

  • ISBN-13: 9780132544481
  • Author: Naresh K. Malhotra
  • Publisher: Pearson
  • Publication date: 2011-07-23
  • Edition: 4
  • Language: English
  • Pages: 672
  • $99.96
  • Save $190


Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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