ENTREPRENEURSHIP: The Art, Science, and Process for Success (Business Careers)

  • ISBN-13: 9780078023187
  • Author: Charles Bamford
  • Publisher: McGraw-Hill Education
  • Publication date: 2015-02-09
  • Edition: 2
  • Language: English
  • Pages: 352
  • $76.71

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Note: This is a standalone book. Does not include access card Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.

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