Marketing Research

Marketing Research

  • ISBN-13: 9781119355274
  • Author: David A. Aaker
  • Publisher: Wiley
  • Publication date: 2015-12-21
  • Edition: 12
  • Language: English
  • Pages: 760
  • $165.02

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Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro-macro framework to help students understand the big picture.

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