Strategic Management of Technological Innovation (Irwin Management)

  • ISBN-13: 9781259539060
  • $113.44


Analyze. Formulate. Implement.Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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