Strategic Management of Technological Innovation (Irwin Management)

  • ISBN-13: 9781259539060
  • Author: MELISSA SCHILLING
  • Publisher: McGraw-Hill Education
  • Publication date: 2016-01-21
  • Edition: 5
  • Language: English
  • Pages: 336
  • $119.74

Only 3 left!

Analyze. Formulate. Implement.Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Goodreads reviews for Strategic Management of Technological Innovation (Irwin Management)


We Also Recommend