The Fundamentals of Business-to-Business Sales & Marketing

  • ISBN-13: 9780071408790
  • Author: John Coe
  • Publisher: McGraw-Hill Education
  • Publication date: 2003-08-29
  • Edition: 1
  • Language: English
  • Pages: 208
  • $20.46
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B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

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