The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

  • ISBN-13: 9781137534286
  • Author: Colin Shaw
  • Publisher: Palgrave Macmillan
  • Publication date: 2016-05-13
  • Edition: 1st ed. 2016
  • Language: English
  • Pages: 216
  • $40.08

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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

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